I have had to re-add the words on the sign, or something very similar to them as I can't remember the exact wording. This is not a paste-up to make the sign ridiculous, it is just very hard to photograph these matrix signs, as they actually display at around 50-60hz - similar to a TV screen. The human eye sees them no problem, but the faster shutter speed of a Canon IXUS sees just a few splotches of orange.
OK, explanation over.
Real posting goes like this:
Saw this sign as we were leaving Glasgow headed for Edinburgh. I can't believe that traffic department could be more silly - even if they tried. For those of you who hate pictures and can't be bothered to click on this one to read the text, it invites the viewer to dial up a web site to view traffic information.
Now, even if the driver seeing this sign does not immediately grab for their smart-phone and attempt too dial-in the URL, the rush alone, to get a paper and pencil to write down the web address, is likely to cause a few deaths each year.
Whatever happened to that lovely mainstay of illuminated signage: "Tune to 95.7 FM for the latest travel news and information"
This is one of those few occasions where the internet does not, and should not ever, reign supreme.